Blog

87% of shoppers would pay more from a brand that they trusted, according to a 2025 Salsify report. But how do you gain the trust of consumers in the first place?

One way is through implementing effective information security measures.

Information security is important for any organization that wants to be trusted by their customers, especially since organizations often hold sensitive information that can cause a lot of damage in the wrong hands. With this information in mind, it is important for organizations to implement proactive measures that prevent security risks.

In this article, we’ll provide a general overview of what information security entails, how it relates to customer trust, and how Big Instance can help you establish that trust.

What Is Information Security

Information security involves protecting important information from unauthorized access, modification, and misuse.

Information Security vs Cybersecurity

Although similar and have been used interchangeably, information security and cybersecurity are two different terms. Information security is the broader one as it encompasses all information whether it is digital or physical. Cybersecurity is a subsection of information security that only focuses on digital information and digital systems.

Why Information Security Is Important

• Protects sensitive data from getting into the wrong hands
• Prevents organizations from unnecessary financial loss
• Defends organizations from cyber attacks
• Maintains positive brand image
• Complies with regulatory frameworks around data protection

What Are the Key Principles of Information Security

The key principles of information security is the CIA triad. The acronym represents confidentiality, integrity, and availability.

• Confidentiality: Information is shared with authorized parties only
• Integrity: Information is accurate and has not been compromised
• Availability: Information is accessible to authorized parties when needed

What Are the Types of Information Security

• Application Security: Prevents software applications from being compromised by fixing any vulnerabilities in advance
• Network Security: Secures networks and data transmissions to prevent unauthorized access
• Endpoint Security: Protects user devices from cyberattacks
• Cloud Security: Safeguards data stored in the cloud
• Incident Response: Steps taken in response to cyberattacks to reduce potential damage

What Are the Common Information Security Risks

• Social Engineering: a manipulation tactic to persuade people to divulge sensitive information
• Insider Threats: risks caused by internal employees who willingly or accidentally abuse their access
• Man-in-the-middle (MTM): an attack where a person intercepts a message and modify it without the knowledge of either parties
• Distributed Denial-of-Service (DDoS): an attack where a server is overwhelmed with traffic causing it to be unusable for legitimate users
• Ransomware: an attack where a computer is taken over by a hacker and requires payment from the victim to regain access

Information Security and Customer Trust

Although there are many ways to gain a customer’s trust, ensuring that their data is protected is one of the most important.

By implementing effective security measures it shows:

• Consideration: Investing in security measures shows customers that you care about them and their data.
• Transparency: Customers are more likely to trust organizations that are more open about their data collection policies and how their data is safeguarded.
• Compliance: Implementing security measures indicates that you follow regulatory frameworks and privacy laws which proves to customers that you are a legitimate business

Protect Your Information With Big Instance

At Big Instance, maintaining information security is a top priority. Our commitment to safeguarding data can be demonstrated through our ISO27001 certification and SOC 2 compliance. With our achievements and the various information security services we provide, we can help you mitigate security risks.

Here are some of the services we provide:

• Vulnerability Assessments: At Big Instance, we help organizations identify and fix security vulnerabilities before they can be exploited by hackers. Our method of ranking vulnerabilities based on severity and potential impact enables organizations to implement proactive measures to reduce overall risks.
• Application Reviews: We manually review the code behind your applications to detect, identify, and fix vulnerabilities. We investigate vulnerabilities such as SQL injection, authentication/authorization weaknesses, access control issues, and more. Our code review will help in detecting security vulnerabilities early on, protecting you against potential security breaches.
• Penetration Testing: Using the same methods as attackers, we can help detect security vulnerabilities in your organization using either black box testing or white box testing.
  • For black box testing IT professionals at BIT will simulate an external attacker and detect vulnerabilities of the app without accessing the code or other internal data.
  • For white box testing IT professionals will have access to internal data and will be conducting a comprehensive analysis of the code, ensuring that the data is operating correctly.

Ready to strengthen your security and earn customer trust? Get in touch with us today to discover how our tailored solutions can help protect your business.